I love images that tell a story. Even if the story only has four steps.
Many of you know that I wear many hats…mostly wife and mom to four kids. And I have an online marketing business on the side.
For business, I’m looking forward to doing more event marketing locally in the East Bay.
I just purchased a simple circle cutter for this job…turned out to be simple to use if you need…well, a circle. I had a ton more ideas like a fancy ribbon or even a gold chain to attach the tags to the bottles, but since more men were attending this event, I wanted a simple (not frilly) doorknob tag.
Get your creative juices flowing! Here’s a few tips to make your own:
- I design in (and love!) the Adobe Creative suite, mostly with InDesign.
- These were printed on a slick, glossy paper that is slightly heavier than regular 20#. It lays nicely on the bottles without being too bold and cumbersome.
- Measure the radius, or diameter of the circle that you’re going to create. Very important! There are so many different size beer bottles!
- I learned that it’s easier to cut the circle first before trimming the edges, since cutting a circle on larger paper keeps the paper in place better.
- Use a “slicer” to trim your paper instead of scissors. I had to wash mine first because the kids cut Play-Doh with it earlier in the day.
- The beer bottle display makes a nice statement at an event as a complimentary gift for the attendees.
It’s sure to please your valuable guests! Bonus – guests have to remove the tag before they consume. This way, your guests will be reminded of your business (and you!) after they go home. This increases the number of “touches” with your guests, if being “top of mind” is important in your marketing strategy.
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